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Harsh Songra pfp
Harsh Songra
@songra
In early days, specifically pre-product, how did you scale your user research?
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frota 💀 frotograf.eth pfp
frota 💀 frotograf.eth
@frota
Depends on the project and tools. Some companies I worked with would focus on heatmapping their site and combining this with google data. Some would focus on the market research and then try to carve out personas for their project.
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Harsh Songra pfp
Harsh Songra
@songra
Can you suggest the tools that we can use?
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frota 💀 frotograf.eth pfp
frota 💀 frotograf.eth
@frota
very simple ones: hotjar and google analytics was what the teams were using so there is no secret sauce really.
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Harsh Songra pfp
Harsh Songra
@songra
Yup, but what about companies at a pre-product stage?
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