Farcaster

Was talking to a founder friend yesterday who has looked into using FC as part of their gtm (they are a crypto infra co)

He said the team came to the conclusion that 80% of the folks they could target here, they can get by targeting CT, hence it would be mostly redundant spend with little ROI

I countered that it’s not the intersection that matters, but the difference. Meaning — the 20% of folks that are active here, but not active on Twitter, are the highest value cohort

Reason being — it’s a different culture. This culture values authenticity and showing up for each other more than the general crypto population. Smaller quantity but much higher quality

He grokked it but I could tell it would still be hard for him to get buy-in from the rest of his team. Sadly, I think this realization doesn’t scale well, but needs to be experienced or learned via wom from a trusted party

Not sure how best to communicate “the vibes” other than one person at a time

cc @kia the resident vibe lord

Targeting FC may not reach all, but those active are valuable for their authenticity and community culture. Communication of this value may need personal touch