Podcast episodes are kind of the new longform writing, for better or worse

Or maybe they use the podcast as marketing for the written piece - but most people end up just consuming the podcast and not reading the work

When people have important ideas they want to communicate in depth - they go on a podcast to share them, they don’t write an essay or blog post

playing /bracket, assisting /bracky, talking /greatbooks

I think it’s downstream of the audience demand. People are maybe more likely to passively listen to a podcast w wide distribution than read an essay - so the supply side adapts

But agree the mediums have their different constraints and advantages/advantages

Good take

Listeners are finding that it's hard for someone to be "fake" on long-pod. Authenticity comes through (if any exists)

On the other hand, it's kind of sloppy and half-formed. Writing pushes us to think through our thoughts and structure them for the reader - a la peak PG

Wonder what Plato would think

yes

and the best part about video podcasts is that they are the most composable or remixable form of media

one video podcast can be made into
- short-form video clips (to distribute on YT shorts, tiktok, X, etc)
- long-form writing (raw/edited transcript, or an essay)
- short-form writing (tweets/casts about insights gleaned from the convo)

this is probably why we saw growth in podcasts alongside proliferation of LLMs

there are some fun podcasts that can’t be written