six
@six
I feel like people just assume “marketers” are like these abstract entities that just autonomously generate growth. Like you just drop a Marketer on the team and the numbers start magically going up. Nobody has ever been able to outline a specific actionable thing that such a marketer could/would do to lead to growth. They just say “need marketers”
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six
@six
Fundamentally, marketing doesn’t fix a bad product, and right now the product is “bad” to the extent there is not any repeatable thing driving retention. In its current state, Farcaster is mostly a “community arbitrage” for a certain crypto-forward, early adopter, builder/builder-adjacent crowd. It can last for a while because they have runway but it’s still default dead until that gets fixed, no amount of new user signups changes that
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Catabolismo
@catabolismo
More than an engineering problem, that sounds like a social problem of the kind marketers deal with everyday.
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Juli 🎩↑
@juli
Here's 2 actionable things I've asked for many times. A single "marketing/community" lead could take these on. 1. Onboard some crypto communities that live in niche discords or niche telegrams. This means helping them set up warpcast channels, onboarding their core community of 50-100+ people, helping with modding, first frames, etc. 2. Make 3 crypto channels top of class (for example Crypto news/Trading/DeFi/etc.) by seeding some channels with crypto influencers (that run already a tg chat), modding them well & highlighting them vs the other channels. This isn't about mass marketing campaigns yet but rather a targeted marketing approach to - overcome issue of onboarded individuals dropping off - do select hands-on community growth which should grow powerusers (groups), engagement in top discussions, provide great insights to the team for product improvement - grow core communities + distinct communities & enable each of them to become a strategic network catalyst
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Dan Romero
@dwr.eth
💯
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