warpcast growth strategy for farcaster feels hand wavey

kinda what you'd expect to happen if 10 engineers and 0 marketers tried starting a consumer app

I feel like people just assume “marketers” are like these abstract entities that just autonomously generate growth. Like you just drop a Marketer on the team and the numbers start magically going up.

Nobody has ever been able to outline a specific actionable thing that such a marketer could/would do to lead to growth. They just say “need marketers”

Fundamentally, marketing doesn’t fix a bad product, and right now the product is “bad” to the extent there is not any repeatable thing driving retention. In its current state, Farcaster is mostly a “community arbitrage” for a certain crypto-forward, early adopter, builder/builder-adjacent crowd. It can last for a while because they have runway but it’s still default dead until that gets fixed, no amount of new user signups changes that

More than an engineering problem, that sounds like a social problem of the kind marketers deal with everyday.

It's a product problem, not an engineering or social problem