Definitely confused by the trend of pfp collections launching coins. They want to capture liquidity and memecoin market but won't have the same value/benefit which in time will just ruin the appeal of the pfp collection. Shortsighted

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It's mostly a way for their early investors to make their money back

Mmh.. it's just the network effect, trying to grow their KPI to sell their company later.
99% of PFP projects are opportunists