in what world is the $10bn+ annual podcast ads market not a bubble?

especially with no link-outs from the stream itself + a 30s fwd button built into the UI for easy ad skipping

would love to see any brands reporting meaningful conversions on podcast spend—

otherwise, low hanging fruit for consumer crypto to fix

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both make sense, still bearish on podcast ads w/r/t #1 (brands will eventually realize its not worth the spend and reallocate)

but 2 is a great point that i overlooked

have been thinking about the same and came up w two things

1. big brands doing wide coverage brand marketing where pod ads is just a sliver of the total

2. people often “do things” while listening, equals friction to skip, so they listen through


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Hey @sher good take. If I’m honest big brands likely just care about reach for brand marketing then conversion from a single view ad investment. Can’t speak for smaller/challenger brands.

lol yes, don’t think I’ve once listen through the ads

would love to see these numbers too