I wonder if BP needs to tie itself back to a narrative to attract more folks? As opposed to (seemingly) random themes, why not become a commentary on the  culture? A good test would be to see how “relevant” themes have done vs random or perhaps run it for a week and see what happens

Founder, designer, & product guy pushing pixels at niftyapes and /basepaint

just checked the ETF Day mint, if you take out the one prior to it (gitcoin), ETF mint proceeds are 50% more than the average of two days prior and two days after. do you recall what other "relevant to the moment" days have there been (non-sponsored)?

Strongly aligned with some split testing on this.

This sounds interesting, I’m listening…

The relevancy to current events & culture is what makes beeple’s everydays that intruiging IMO. I like your idea