The Meta AR glasses are cool until you find out that they are $10K and you can't buy them.

Say what you want about the Vision Pro (they 100% botched Day 1 content and getting developers to build), it's $3K and available for sale. Expect v2 and v3 to get cheaper and lighter.

You're not going to beat Apple by shipping cool concept videos with journalists.

I’d been holding out on the Ray Bans but the clear aesthetic got me after I saw it IRL today. They might have a chance at competing with Apple by getting people to wear $300 tech on their face all day first. And gradually adding more to that until it looks like Orion.