web3 doesn’t have a top of funnel problem, it has a conversion problem

web3’s conversion problem is not about onboarding friction, it’s about perceived value gap 

if potential users see no reason to try your product, it doesn’t matter how frictionless it is

I agree. But the friction continues to be a HuGE factor. Here’s why. 

Even if you can solve the problem as well as a competitor who isn’t in web3, the friction will force the decision the other way. 

If your solve is better, it would have to be waaaay better to motivate the desire to work through the friction!

Recovering Film Studio Exec l Psychology Nerd l Strategy Muse l Brand Builder l Also, “Culture eats strategy for breakfast.” - Peter Drucker   JoinSavvyAvi.com

As it should be imho - if it’s as good as web2, then user has every right to ask “why do i need web3?”