loyalty

As you know, Starbucks Odyssey has discontinued their program. This raises questions about innovation adoption and value clarity in customer-focused tech. What could have been done differently to ensure its success? What factors led to its limited adoption?

Moving or adding engage to earn vs. spend to earn mechanics creates challenges in ROI. I’m going to say somewhere between this and the effort to create low cost/high value social or experiential incentive it fell down. Scaling incentives like this can be hard.

Here for 'Proof of' tokenisation and on-chain Commerce.📈 /growth at poap.xyz I 🟪 /purple DAO 🦁 @safary mod for /london + /poap


I haven't personally used the Odyssey program myself but my understanding was similar to things like SWEAT or Sorare that the blockchain stuff was fairly well abstracted away so it comes back to the UX, value exchange and the need to run two loyalty programs on 2 tech stacks.

My feeling is that it was the GTM strategy. I assume that Web3 people appreciate being part of the Starbucks Odyssey program, but what percentage of Starbucks' clients are these Web3 individuals? Do non-Web3 people appreciate the incentives? Did they understand how the whole program works?