loyalty

As you know, Starbucks Odyssey has discontinued their program. This raises questions about innovation adoption and value clarity in customer-focused tech. What could have been done differently to ensure its success? What factors led to its limited adoption?

I am but as never quite sure how serious they were about it. I’ve been sitting on a waitlist for over a year with no clarity on how to move forward.

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My feeling is that it was the GTM strategy. I assume that Web3 people appreciate being part of the Starbucks Odyssey program, but what percentage of Starbucks' clients are these Web3 individuals? Do non-Web3 people appreciate the incentives? Did they understand how the whole program works?

Moving or adding engage to earn vs. spend to earn mechanics creates challenges in ROI. I’m going to say somewhere between this and the effort to create low cost/high value social or experiential incentive it fell down. Scaling incentives like this can be hard.