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Sandiforward
@sandiforward
Tokenised media engagement is the holy grail for sports but we keep seeing the playbook of NFT membership unlocking art with little real-world utility. What are the blockers here? Shoutout to @petberisha for sharing this take on Red Bull NFT. https://sportingcrypto.substack.com/p/oracle-red-bull-racing-launch-nft?
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Stéphane Zermatten
@crypticzed.eth
seems that brands are still in the era of primarily wanting to generate revenue from NFTs it’s time they change how they approach their use case, NFTs should first be an input to commerce - give them away for free, build a community, then engage, add value, monetise
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Sandiforward
@sandiforward
Agreed. The model where there is a premium to purchase an upfront NFT puts more pressure on the expected utility or rewards gained a user wants to see.
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Stéphane Zermatten
@crypticzed.eth
build the community & culture first, and the utility use cases will pop up
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