halfwayhouse (web2.5)

Tokenised media engagement is the holy grail for sports but we keep seeing the playbook of NFT membership unlocking art with little real-world utility. What are the blockers here?
Shoutout to @petberisha for sharing this take on Red Bull NFT.
https://sportingcrypto.substack.com/p/oracle-red-bull-racing-launch-nft?

Creator of Sporting Crypto — #1 Sports & Web3 Multimedia company

Subscribe: Sportingcrypto.substack.com

Here for 'Proof of' tokenisation and on-chain Commerce.📈 /growth at poap.xyz I 🟪 /purple DAO 🦁 @safary mod for /london + /poap


at the intersection of consumer marketing and onchain commerce

Agreed. The model where there is a premium to purchase an upfront NFT puts more pressure on the expected utility or rewards gained a user wants to see.

seems that brands are still in the era of primarily wanting to generate revenue from NFTs

it’s time they change how they approach their use case, NFTs should first be an input to commerce - give them away for free, build a community, then engage, add value, monetise

Well, I’m somewhat a creative myself. 

An ‘old’ game development type person. 

Previously VP of Product at Animoca Brands. Now on to something new...

The gamification layers, content and cultural affinities are there certainly to expand on this.

They need to choose the right content, the right play.

Interestingly, soccer's fan owner clubs are DAO's in action (a bit more complex, but still).

Sports are memetic, too. Sports are culture.

The dots are there, now to connect. It's more than just NFT collections.

I instantly thought *securities* before clicking. Almost got my license a few years ago