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justin vogel 🦁
@jhv
It's deeply ironic that crypto is so anti-marketing, yet 100% driven by marketing
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Samo
@samo.eth
Fomo/hype is the new age marketing, same as tokens/memecoins. And yes: it's fuckin ironic 🤣
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Sandiforward
@sandiforward
Fomo/hype is new age marketing? I'm not so sure..
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Samo
@samo.eth
At least in crypto it seems to be...
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Sandiforward
@sandiforward
I don't disagree with you but think this is not how to drive sustainable growth hence why we see a lot of hype > marketers feel great > metrics go up....but I haven't really solved any user problems and have burned all my cash and now after 2-3 months, 12 months if lucky our solution has died.
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Samo
@samo.eth
You don't burn too much cash on hype/fomo, but once you go that route it's hard to steer in any other direction. I agree, not something I love doing - but I understand the reason behind it. Also, during bull markets almost anything is hyped/fomo'd. Btw, there are very few cases of sustainable growth in crypto...
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Sandiforward
@sandiforward
I guess that brings us back to @jhv original post then. Are we doing a great job in marketing to drive the industry? Or just appeasing the capped market we have today of casino players with short term hype tactics for a quick buck? Experimenting is great if that's where we are at but unsure I'm seeing many more experiments vs. optimising on the same tactics.
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justin vogel 🦁
@jhv
We could definitely be doing a better job and better investing in strong marketers And broader efforts to define and shape and overarching macro narrative like the industry had in 2021
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