HBO ->  HBO Go -> HBO Now -> HBO Max -> Max -> HBO Max

Removing HBO, a highly regarded and recognized brand, from the name was stupid in the first place.

And using "the one to watch for HBO" to tie Max back to HBO was even more stupid.

Warner Bros. Discovery Announces Max to Become HBO Max this Summer https://t.co/N0T64Ksyou https://t.co/dcZhJesrpS

Wario64

HBO ->  HBO Go -> HBO Now -> HBO Max -> Max -> HBO Max

Removing HBO, a highly regarded and recognized brand, from the name was stupid in the first place.

And using "the one to watch for HBO" to tie Max back to HBO was even more stupid.

https://x.com/Wario64/status/1922659766943252891

The open web is dead, long live the open web. ⌐◨-◨

Building /warpcast and /farcaster

— gabrielayuso.com

Honestly couldn’t fucking believe it when they dumped the HBO from the name. Such a strong brand it was literally the signifier of quality television series before the prestige era of cable dramas kicked off. Glad they brought it back but this is a symptom of what happens when ownership of a brand gets tossed around like a beach ball at a concert.