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Sam (crazy candle person) ✦
@samantha
Need ideas for a /humankind name/descriptor to replace the sentence “dual layered candles, like getting two scoops of different flavoured ice cream”. Similar to Apple using “Apple intelligence” instead of artificial intelligence. It must communicate: - there are two different fragrances in the candle - it takes double the amount of time to make my candles vs others - luxury and high quality Payout is a 15k degen tip No timeline @bountybot
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Alberto Ornaghi
@alor
For the second point: are you sure the customers are interested in the difficulty of the making process? They want amazing results. They don’t care about the manufacturing effort. Have you ever asked yourself how complicated is to build an iPhone? You just want it wonderful. Don’t overthink a way to justify the higher price. Just make it better than the other candles. Customers will buy even if the production is easier.
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Sam (crazy candle person) ✦
@samantha
Someone told me recently that knowing that it takes longer makes it more compelling for them. I believe that knowing about the process adds character. Hermes bags are handmade instead of machine made. Rolls Royce cars take longer to produce than Toyotas. Delivering a great product is important, and customers being aware of why that product is great, adds character ☺️
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Alberto Ornaghi
@alor
customers are aware of the manufacturing process by other means (brand communication), not by the name of the product. "Hermes" or "Rolls Royce" or "Bugatti" don't tell me anything about hand making process in the name of their products. a short video of the making process is a wonderful way to communicate it and it's also interesting to watch. but I believe trying to put that message in the name is too technical and you risk to take away the "magic" from it.
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Sam (crazy candle person) ✦
@samantha
The video is a good idea. I still need a better tagline I think.. Hermes is “Art imitates life” Rolls Royce is “Inspiring greatness” /humankind cannot be “like two scoops of ice cream”. Or can it? Lol
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Alberto Ornaghi
@alor
why not? it's simple. I get it on the first read. it's you. it's intimate. I prefer it over "inspiring greatness" which can be related to anything, doesn't give me any "car" vibes. too vague. also "art imitates life" can be a bag or a make up, no difference. among your line, you can also say "create your own candle, like you choose which scoops you put on the cone" "make it YOUR candle" being it a classic match (chocolate and vanilla) or an extravagant one (lemon and salty peanuts) everyone has their couplets. and since it's made on request, the higher price is perfectly justified.
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Sam (crazy candle person) ✦
@samantha
Good feedback. Thank you!
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