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Lata
@lata
A common mistake I see founders make in pitches: confusing value prop with GTM. Value prop = Why your product is compelling. GTM = Your initial wedge into the market: who you target first and how you reach them. Your GTM should be informed by your value prop, but they’re not the same. When explaining GTM, it’s worth reinforcing the value prop—but don’t conflate them.
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Sam (crazy candle person) ✦
@samantha
Thank you for saying this out loud
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