they/them, candlemaker at 🕯️humankind🕯️, seemore.tv/humankind, hosting /samantha and /humankind

vibe architect for /opacity --
host of vibe check podcast 
▶️ https://pods.media/vibe-check
❄️ icebreaker.xyz/dawufi
👀 seemore.tv/free/fc/dawufi

Wild West Native, building Chones.xyz and nurturing the Infinite Garden  /chones 

Tech adoption specialist for hi-impact community activations, headless brand-building and immaculate vibes @timesnew 

Devotional polytheist living a monastic lifestyle centered on curiosity, simplicity, and joy.  Exploring the intersection of technology and spirituality.

curious to know… what is an essay or idea you’ve encountered recently that has expanded your conception of what a “brand” can be? @borrowlucid.eth @jovianbrowne @dawufi @thecurioushermit @samantha

humankind

co-founder and creative director at /timesnewworld 

amateur boxer and professional lurker

I really am not sure. I’m still trying to understand what it means too and what a good brand is. 

When I think about /humankind, I think about how I make good candles and have good customer service. But how that communicates the brand I’m not sure.

What do you think? Have you read anything interesting?

Thank you. What an awesome question to ask. I think /humankind smells like nothing. It’s a blank slate for everything. 

Brand engagements feel more like games now. I think you’ll like the article @rileybeans is putting out very soon ☺️

love this <3 i specifically tagged you bc i love to ask founders “what does your brand smell like” as an icebreaker question, and i really admire how you build /humankind and your hypersub super publicly. 

i agree, and think experience (esp multisensory ones) is becoming almost as important, if not equally important, as the product.