marketing

How will AI change search marketing?

It really depends on people’s satisfaction with a “one true answer” vs 10 blue links.

If you’re looking up when Albert Einstein was born, you don’t need multiple opinions. 

If you’re looking for options of chairs to have in your library (like in this Perplexity Shopping video) you probably do want several options.

How will AI change search marketing?

It really depends on people’s satisfaction with a “one true answer” vs 10 blue links.

If you’re looking up when Albert Einstein was born, you don’t need multiple opinions. 

If you’re looking for options of chairs to have in your library (like in this Perplexity Shopping video) you probably do want several options.

https://www.perplexity.ai/shopping

this is very interesting. think the role of AI in factual searches is anyway limited - the bigger role is in more subjective searches where typically a reader goes through multiple sources to make their point of view. 

i think probably a layer of AI asking clarifying questions before showing results could add a lot of weight to the search relevance. (why are you searching bitcoin trend for e.g.)

Building community at @Intract. While experimenting with airdrops & how to do them right.

Yeah that would be interesting. Probably matters when that happens. Probably nice UX to enter a question, get results, then get clickable suggestions for how to edit the question