marketing

How will AI change search marketing?

It really depends on people’s satisfaction with a “one true answer” vs 10 blue links.

If you’re looking up when Albert Einstein was born, you don’t need multiple opinions. 

If you’re looking for options of chairs to have in your library (like in this Perplexity Shopping video) you probably do want several options.

How will AI change search marketing?

It really depends on people’s satisfaction with a “one true answer” vs 10 blue links.

If you’re looking up when Albert Einstein was born, you don’t need multiple opinions. 

If you’re looking for options of chairs to have in your library (like in this Perplexity Shopping video) you probably do want several options.

https://www.perplexity.ai/shopping

AI answers may get very smart about how many ads they show and how many overall results they show based on a person’s “propensity to shop around”

And this may change based on different factors. 

Shopping for chairs is probably more based on aesthetics, but shopping for more commodified things is probably more based on price.

If you sell something like paper towels for example, that’s highly commodified. People will look at maybe a couple options that come up first and buy the cheapest one. It will be worth it for you to pay to come up first in AI results.

If you’re in a more heterogenous market, will it be worth it for you to pay to be the lighting fixture that comes up in Perplexity’s 1 true answer on the best lighting fixture? Maybe not, and maybe Perplexity finds this out and shows a correspondingly high number of results (organic or paid)

An important factor to consider is if people have a higher or lower propensity to buy from paid ads in AI answers because it’s the only option given. 

If it’s the only one there, maybe they buy more. But if it’s the only one there, maybe you buy less because you get FOMO on the other options.

Building community at @Intract. While experimenting with airdrops & how to do them right.

Yeah that would be interesting. Probably matters when that happens. Probably nice UX to enter a question, get results, then get clickable suggestions for how to edit the question

this is very interesting. think the role of AI in factual searches is anyway limited - the bigger role is in more subjective searches where typically a reader goes through multiple sources to make their point of view. 

i think probably a layer of AI asking clarifying questions before showing results could add a lot of weight to the search relevance. (why are you searching bitcoin trend for e.g.)

Jeff Bezoz made a giga-brain investment in Perplexity with this. 
Wouldn't be surprised to see this feature directly on the amazon homepage soon.