Ask an investor

on pitch deck

besides finances/business model

 - what's the most important slide for you? 

more generally

 - what aspects of a deck capture your attention?

researching onchain | writing tomu.xyz founded overgie.com mintgate.io | nf.td/tomu

What matters most is how slides **cohere** into a persuasive story, with these essential elements: target customer, target customer problems, existing solutions, new proposed solution, value prop to target customer, competitive advantage, business model, KPIs, vision, team, ask.

Independent, original thoughts. Onchain interests. Investor, entrepreneur, best-selling author. Cultur3. MetaCartel Ventures DAO. Opinions are my own.

In a hypothetical scenario, what if there's no problem and no competition because you're building something new?

As an investor, I do hear that and really don't like it. What is your target customer buying instead of your service/product? What is the "next best alternative" to buying your service/product? That is, quite concretely, what you are competing with *in the eyes of your target customers*.