Nouns

- customer: potential founder (of an idea, project, initiative)
- product: the nouns grant
- result: founder with financial/social support achieving their goals and dreams -- a community hero

there's def truth in this advice, but if you spend a lot of energy trying to convince me that a breakfast bar will save me 20 minutes every morning and i'll lose weight i'm most likely to think you're selling snake oil.

this kinda advice often leads to marketers making promises that the product can't actually keep, which can create customers, sure, but over the long term it'll tank your biz due to shitty word of mouth

writer of manifestos, petter of cats.

in devotional pursuit of the stories that bring us back to life @ http://manifesto.quest

no disagreement here! i've just spent a bunch of time in the direct-response marketing/copywriting world, where frameworks like this often lead to messaging that makes speculative promises the product can't actually live up to