Farcaster

Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

Thinking more about Farcaster nomenclature:

The most important thing is to optimize for discovery of the product and conversion of new users. If Farcaster is the name that people know best, that's what the flagship app's name should be

That said, the protocol should have a different name from the app. The long-term value proposition is still decentralization, and coupling the protocol's name to the flagship app doesn't help from an optics or client diversity standpoint

Other functionally similar clients will have a disadvantage competing for mindshare — a lesser problem right now compared to growth, but will become a problem of success

The protocol name doesn’t really matter tbh — it’s just for developers. To compare with another player in the same category: everyone knows Bluesky, only developers really know ATProtocol. “Cast protocol” or “FC protocol” seems interesting here

The other name that adds confusion when referenced is the corporate name, Merkle — should just be FC core team