HIGHER

defining higher as a brand limits its potential 

and it devalues existing higher projects that don’t fit that definition 

higher is a meme

the brand is one of many projects supporting the meme

it was not a brand from the jump

you don't start as a brand, you become a brand

higher is a meme, that can accomplish things, including having/becoming a brand, but all extensions are ultimately united by higher the meme

well articulated by @saintless.eth here

https://warpcast.com/saintless.eth/0xec91bf21

highertbd.com // beers on me in /thegarage

it launched as a memecoin, that’s always been the top level concept for me

a brand with a token is a narrow scope

a memecoin with a brand has infinite potential

this makes sense to me. meme > brand. 

i think what through me off below was the nuance between meme and memecoin. meme with coin if you will, meme with brand.

this makes sense to me. meme > brand. 

i think what through me off below was the nuance between meme and memecoin. meme with coin if you will, meme with brand. https://warpcast.com/ripe/0x015e00c2