HIGHER

defining higher as a brand limits its potential 

and it devalues existing higher projects that don’t fit that definition 

higher is a meme

the brand is one of many projects supporting the meme

it was not a brand from the jump

you don't start as a brand, you become a brand

higher is a meme, that can accomplish things, including having/becoming a brand, but all extensions are ultimately united by higher the meme

well articulated by @saintless.eth here

https://warpcast.com/saintless.eth/0xec91bf21