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Renee Bigelow
@reneeb
Bought this book based off Adam Grant’s recommended new books. It is now a favorite. What set this book apart for me was how it starts by asking you to think like the reader, not the writer. There is a lot of crossover application with UX/UI, brand experience and other disciplines.
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Cassie Heart
@cassie
Nice recommendation, I’m guilty of exhaustive writing instead of shorter, effective phrasing. I’ll give it a read!
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