Which elements of web2 still need to be replicated on web3 before truly net new capabilities emerge?

- protocols ✔️
- storage ✔️
- financial services ✔️
- social ✔️
- commerce ✔️
- browsing ✔️
- analytics ❓
- advertising ❓

What's missing?

Principal at Cobalt Ventures. Write @ TheItinerant.io ; BenErsing.com Host: /venturecapital /founders /finance

I think targeted on-chain advertising is likely a heartbeat away. But I think it is THE aspect of Web2 users expect/want to change the most. Marketers and platforms continue to abuse advertising in Web2 creating more ad backlash.

More flywheel less funnel. Enabling easier community driven actions. Providing great community experience. Facilitating more cross community pollination. Elevating total brand experience.

What would a net new type of web3 native marketing look like?