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Charles Holgate
@raiderzero
How many times do you iterate a brand strategy to get to the right right ting? I always have to iterate but still get stressed. Finally got there though. I know cos it goes from “this is good coupled with I hope they like it” to this is it The imagination book by the Pixar dude always resonates with this process
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Apurv
@apurvkaushal
you mean creativity inc book ? typically takes 2-3 feedback cycles for us to get brand right for our new products. We also infact ask questions before building out the brand strategy itself in user research calls. Branding in five steps - this book also helped shape my thinking. A lil too much for startups though.
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