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And we're back growing together in /growth thanks to our in-channel experts! We're kicking off the season with @haier. I'm learning a ton about her about ai and marketing.
As in season 1, reply to this cast with your question, upvote questions that you like. The question who gets most upvotes wins the community price. Can't ask a question? Become a member first.
About Haier:
I’m Haier, a marketing enthusiast with a serious passion for all things Web3, AI, and the latest in new tech. Between work and life, I’m usually juggling family time with my husband, our two kids, and a fluffy orange cat. Somehow I squeeze in a bit of running and, of course, experimenting with the newest trends in tech. Excited to connect, share what I’ve learned, and hear from all of you! 11 replies
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The issue comes because Google and search engines in general prioritize popular and well-established terms when processing queries. In this case, “Neymar” is globally recognized as the name of a famous footballer, so search engines auto-correct or assume user intent based on its prominence.
For a newer, less recognized term like “Neynar,” search engines need explicit signals to distinguish it and rank it correctly for relevant searches.
Quick Wins?
🔹 Optimize on-page SEO: Incorporate keyword-rich headings, subheadings, and paragraphs to explain the platform’s offerings
🔹 Build quality backlinks: This involves PR, specifically digital PR, or partnerships with other websites (make sure they are authoritative).
🔹 Expand your social media profiles: Social media pages often rank highly for your brand after your website.
🔹 Content, Content, Content! Create useful content about your brand, story, team, and product that is relevant, engaging, and readable for both users and bots 🤖 0 reply
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