What are some properties that a token launch should have for you to consider it ethical / values-aligned and not decrease your excitement for the project?

Keep allocation details and vesting schedule transparent.

Commit a large part of the supply to existing ecosystem/public-goods participants: Gitcoin Matching Pool, solo stakers, Protocol Guild.

Another large part for users with an attempt to do something close to one-allocation-per-human without making it dystopian.

Contributor @ /walletbeat.

Censorship resistance requires privacy.

Better to fund a matching pool or run your own round? 🤔

BUIDLing /treegens 🌳Tree Planting World Record Holder 🏆Co-Founder of Treegens DAO
Let’s GROW🌱 @jimicohen on X

Make a schedule of token sales over time for which the proceeds are donated to the matching pool.
Running your own round means you get to control who's in the round, which is not as credibly neutral.