Which elements of web2 still need to be replicated on web3 before truly net new capabilities emerge?

- protocols ✔️
- storage ✔️
- financial services ✔️
- social ✔️
- commerce ✔️
- browsing ✔️
- analytics ❓
- advertising ❓

What's missing?

Principal at Cobalt Ventures. Write @ TheItinerant.io ; BenErsing.com Host: /venturecapital /founders /finance

What do you think web3 advertising looks like? Is it simply targeting by on-chain activity?

Writer. Building @pinatacloud. Tinkering with a Farcaster native alternative to GoodReads: https://readcast.xyz \ https://polluterofminds.com

Advertising as an ongoing revenue model feels very untapped in web3. Looking forward to the future there.

Still TBD. On chain targeting is part (aka - far more personalized). Tokenized loyalty rewards and community cultivation will play a central role.