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Patrick
@pl
Optimizations don't make it into videos but they move the needle over time Here's a small change to our share message! (New features and video dropping on Monday though!)
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JE11YF15H 🍖🔵-‘
@je11yf15h
I’d wager the new copy increases CTR. A “when” that induces urgency would likely further improve it. I’d also test a visual “why”, something that causes me to feel what winning would be like. https://media.tenor.com/mWWF319gtwsAAAAC/pankaj-patil-pankaj
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Patrick
@pl
how would you add in the "when" in the copy? i think the why could be interesting too. we're just prefilling in a tweet, so maybe we shuffle randomly between 5-10 GIFs would be great
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JE11YF15H 🍖🔵-‘
@je11yf15h
If there is a genuine urgent deadline to enter by that would be perfect, otherwise a simple test of the “join with my link” against “join with my link now” would be where I would start.
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