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Patrick
@pl
Optimizations don't make it into videos but they move the needle over time Here's a small change to our share message! (New features and video dropping on Monday though!)
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JE11YF15H 🍖🔵-‘
@je11yf15h
I’d wager the new copy increases CTR. A “when” that induces urgency would likely further improve it. I’d also test a visual “why”, something that causes me to feel what winning would be like. https://media.tenor.com/mWWF319gtwsAAAAC/pankaj-patil-pankaj
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Patrick
@pl
how would you add in the "when" in the copy? i think the why could be interesting too. we're just prefilling in a tweet, so maybe we shuffle randomly between 5-10 GIFs would be great
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JE11YF15H 🍖🔵-‘
@je11yf15h
If there is a genuine urgent deadline to enter by that would be perfect, otherwise a simple test of the “join with my link” against “join with my link now” would be where I would start.
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Patrick
@pl
it runs daily, but we could use the draw time to motivate something like "join with my link in the next 14 hours" could be interesting even just adding the word "now" could be huge. thanks for all the ideas!
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