Airdrop.

Mostly, once an airdrop and eligibility checker is announced, liquidity and farmers choose to move to the next tokenless project.
One hypothesis I would like to test, after announcement, is to give at least a 15 day buffer before enabling the claim.

On day of claim, penalise those leaving the ecosystem and  positive multiplier to those staying / doubling down on activity.

Learning and contributing. Optimist  ✨🔴_🔴✨

Difficult problem to solve. 

You end up incentivising secondary markets. People tokenize locks and positions. If they can't, they might even sell private keys directly, under some form of doxxed/legal agreement.

Generally, these measures end up widening the gap between sophisticated actors and naive participants.