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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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phil
@phil
Some questions: 1) at what point do you claim “victory” within the crypto market and expand to other verticals? 2) does 80/20 apply here, and we’ve squeezed most of the juice from the crypto native audience?
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Dan Romero
@dwr.eth
1. know it when you see type thing -- crypto twitter is still the front page of crypto, even within ethereum (despite people claiming that FC is where all the ETH people went to) 2. we know we can keep chipping away at crypto twitter because that's where most of the users that have stuck around here came from; there's no evidence that other communities are ready to make the jump to Farcaster today
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