Web3Marketing

8 reasons why Web3 projects fail (and how to avoid them).


Point 3: No founder branding.

In Economics they teach you, the business is separate from the owner(the concept of being a legal entity).

And I never understood that till I started my own business. Sometimes, your friendship and business principles collide and you have to make a choice.

Usually, I hold on to that concept as the ultimate rule.

In an extended approach, Founder branding fits this concept.

Open Cast 👇

Use platforms like X, LinkedIn and YouTube to share thought leading pieces from your founder.

Take advantage of speaking sessions and podcasts to amplify their voice.

Involve them in marketing campaigns to create a stellar customer experience for users e.g. CZ serving pizza at a Bitcoin Pizza Day events organized by Binance.


That’s it for reason number three, I’ll be tossing the pen back to @valucop to give us point four.

==) Need a marketing strategist for your Web3 project? Send me a DM or visit my website: https://beacons.ai/onyekaekwemozor/web3/

Image Source: Binance

It is the process of building a personal brand for the founder of your Web3 company, highlighting their vision, values, and expertise.

The goal is not to separate them entirely from the business but to use their influence to drive visibility and traction for their Web3 projects.

A strong founder brand will:
—> Build credibility
—> Attract investors, developers, and users to your project.  
—> Differentiate your project from the crowd.

How to do it👇