Onyeka Ekwemozor
@onyeka
Hiring the wrong marketer will kill your Web3 project. The wrong marketing hire is one of two things: ❌ A Web2 marketer who doesn’t get Web3. ❌ A crypto degen who knows Web3 but can’t market. What you actually need is a T-Shaped Web3 Marketer. Open this post.
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Onyeka Ekwemozor
@onyeka
A T-Shaped marketer has broad knowledge across multiple channels but deep expertise in one or two key areas. Broken down, they’re someone who: ✔ Understands the Web3 landscape —> Onchain data —> Community building and incentives —> dApps —> Tokenomics ✔ Executes across multiple platforms X, Discord, Telegram, Farcaster, etc. Because Web3 users don’t live in one place. ✔ Has deep expertise in a core growth skill Whether it’s content, partnerships, or viral loops, they know how to scale.
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