Onyeka Ekwemozor pfp
Onyeka Ekwemozor
@onyeka
Hiring the wrong marketer will kill your Web3 project. The wrong marketing hire is one of two things: ❌ A Web2 marketer who doesn’t get Web3. ❌ A crypto degen who knows Web3 but can’t market. What you actually need is a T-Shaped Web3 Marketer. Open this post.
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Onyeka Ekwemozor pfp
Onyeka Ekwemozor
@onyeka
A T-Shaped marketer has broad knowledge across multiple channels but deep expertise in one or two key areas. Broken down, they’re someone who: ✔ Understands the Web3 landscape —> Onchain data —> Community building and incentives —> dApps —> Tokenomics ✔ Executes across multiple platforms X, Discord, Telegram, Farcaster, etc. Because Web3 users don’t live in one place. ✔ Has deep expertise in a core growth skill Whether it’s content, partnerships, or viral loops, they know how to scale.
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Onyeka Ekwemozor pfp
Onyeka Ekwemozor
@onyeka
As @emilyy said “The best Web3 marketers don’t just talk about crypto—they live it. They’re deep in DeFi, minting, staking, farming, and spending hours in Telegram, Warpcast, and Discord. They understand the nuances of crypto culture because they’re part of it.” Web3 adoption would make marketing more specialized. —> DeFi growth will require a technical, ecosystem-driven approach. —> Meme coins, NFTs, and gaming will thrive on viral, community-led strategies. New narratives will require new approaches. As a Web3 founder, don’t take the risk of hiring the wrong marketer. Hire a T-shaped marketer who gets it. ==> Need one? Let’s chat: https://beacons.ai/onyekaekwemozor
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