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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Stuart
@olystuart
I'm one of the people commenting about marketing, but I think the questions here are smart and I also am glad you're not rushing things. Social media that's not run by Elon is probably the #1 selling point for a lot of non crypto people. I know you share a lot of political and ideological views with Elon (I don't mean to assume, just based on what you've said in casts) but I guess I'm hoping that doesn't translate into censorship and lack of trust for the platform as it has with twitter. Ads is another thing. Ads are ruining the experience on a lot of other social media apps. Facebook is basically unusable now, an ad is literally every other post. The more WC stays away from advertising spam, the better. Also I'll just add that when I say I think FC should advertise I don't mean Superbowl ads I just mean on a small scale to start, not a major campaign just an effort to get the app in front of new eyes. ❤️✌️
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Dan Romero
@dwr.eth
> Also I'll just add that when I say I think FC should advertise I don't mean Superbowl ads I just mean on a small scale to start, not a major campaign just an effort to get the app in front of new eyes. ❤️✌️ Who and what channel / format?
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David
@davidbaraev
I’d like to add to the ads argument - this might be a key to all of this. Efficiency of ads always asymptotes, which is meant to be compensated with the quality of user data gathered, but I’d argue it also essentially flatlines, like how much more of me can Meta know that it already doesn’t? So web2 socials will simply cannibalise themselves through their business model because of the attention economy inflation -> more ads ruins experience and they quit which makes them run more ads to fewer people, which is a death spiral. My instagram shows me ads like every 7-10 reels, and it’s either drugs or scams. Let them eat themselves to death.
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