More than 200 chains (L1s, L2s and L3s) have launched in the past year.

That means it’s getting harder to compete for mindshare - why should I use or build on your chain, and how is it different from any other general purpose platform?

Technical superiority isn’t enough - plenty of examples in tech where the most advanced option failed to gain traction (think Betamax vs VHS). But purely operating off vibes doesn’t work either - developers are the lifeblood of crypto, and there needs to be something of substance for them to stick around.

The most successful and fastest growing ecosystems have to offer a novel value proposition AND have a strong GTM (while realizing devs, creators and users all overlap)

Here’s a few (non exhaustive examples) of ecosystems with near term launches doing it all:

* Camp Network - Camp is innovating through interfacing with verified web2 identity data, making it far easier (among other benefits) to onboard new users, and for protocols to build immersive and user-context aware apps. On GTM, Camp has also embraced a whimsical, meme-first tone, while also adopting a strong stance in terms of listening to developers by releasing excellent SDKs