The practice of bridging between protocols today is absurd. 

The user friction is comparably frustrating to getting booted from the internet in 1997 when my home phone rang. 

Something has to change for mainstream adoption to occur.

Who here is going to fix this?

Principal at Cobalt Ventures. Write @ TheItinerant.io ; BenErsing.com Host: /venturecapital /finance /adventures

good luck, I doubt there's a way to do better.

Name one cross-protocol experience that's as good or better than a native experience

The only problem is externality pricing.

Building https://negationgame.com

gotta own the experience end to end. Any handoff is a tragedy waiting to happen. Handoff is dropoff

None. That's the issue.

I don't see there being another choice if we expect universal adoption to occur.

The alternative is full adoption occurs slowly over decades and 99.99% of protocols around today, don't survive. 

It becomes truly winner take all by use case.