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Sam (crazy candle person) ✦
@samantha
Hey foundooors, need some advice. I have an opportunity to be in a consignment store near me. Rent is $200/mo at a 3mo contract. The problem with other retailers is that candles are so saturated, so unless I’m first in the shop, most consignment stores will not accept me. It is in a semi popular mall but I’m uncertain of the food traffic and if it’s the right demographic because it’s mostly upper/middle class/young professionals/families. I do feel the urge to physically get in front of customers though to work on my messaging, but the alternative is that I just booth at craft markets (each craft market is around $150-200 a day anyways). What questions should I ask the owner to make sure it’s the right fit?
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Kristin
@nitsirk
Here's my perspective since i'm in a shop right now: Pros: - access to new customers organically - they can actually smell your product be more inclined to purchase if they fall in love with the scent (hard to do online) - 200 per month is actually not a bad cost for the shelf space and place in the store. usually i see around $300-400+ for a month, depending on the location and city Cons/Things to think about: - are you will to eat the cost if you don't break even? - i do see a lot of candles in these stores, so there's more competition - it is hard to get data on the consumer because you don't really know who's shopping there (unless you do an exclusive offer at that store, i.e. a sign up bonus with a specific code [just thinking off of the top of my head here]). - if you are not in the store right now, but get the offer in january, that would be a time of the year where sales are slower because it is after the holiday season.
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Kristin
@nitsirk
I would ask the owner, what is the rough estimate they get in the store per month. And do they breakdown those sales by industry/goods type?
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