Ninja Mays
@ninjamays
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warning: long read, personal POV
i worked for years with brands, celebs, banks, investors, and foundations. i know how powerful brand marketing is in building trust and community.
and as someone whose family, friends, and daily life donāt touch crypto (despite my best effort), iām painfully aware of how bad cryptoās brand is.
if youāre thinking āonly XYZ is cringe,ā hate to break it to you: to most people, thereās no difference between ethereum, solana or base. to them, itās all just crypto.
no amount of āman on the streetā tiktoks, memecoins, or cypherpunk storytelling is going to fix that.
iāve been in crypto since 2018, and the most consistent thing iāve seen convert skeptics into believers is simple: trusted humans.
people change their minds when someone they trust shows them something they care about.
maybe iām wrong, but i still think the best way forward is whatās worked for every other network: good humans onboarding other good humans.
itās slow until itās not. 47 replies
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