brand

Design

A new logo and brand identity for Sandisk by ELA Advertising in New York.


What are your thoughts on this?


We don’t store data in spinning disks anymore. I guess the clever half moon D had to go. 

I do mourn the nice serif font logos as they go, though. 

Anyway, the new logo looks like a printed circuit board. So it works at a technical level.

ATL raised. 🐦‍🔥 // Design, music, coffee, bikes, community. //
Designing at @decentdao

Gives me nasa worm sinking into quicksand vibes

https://media.tenor.com/RveEu3XLJv4AAAAC/dune-sand-worm

architect // if you're building consumer or b2b products in the design or construction space, let's chat! // icbk.me/huugo.fc // seemore.tv/free/fc/huugo.eth