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Content
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nicholas 🧨
@nicholas
whatever happened to buzzfeed?
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freezer
@freezer
sounds like the title of a buzzfeed article
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shahruz
@shahruz
i worked there (video team) from 2012-2015. the issue ultimately was relying too much on facebook distribution, and on a single advertising model that depended on that staying there forever. video's success during that time also had the company investing more into a big hollywood future that never happened
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@lk
they over-indexed on one thing and were unable to save themselves when the meta shifted to the other thing
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