social

solidity & product. i interview crypto builders @ web3galaxybrain.com

i worked there (video team) from 2012-2015. the issue ultimately was relying too much on facebook distribution, and on a single advertising model that depended on that staying there forever. video's success during that time also had the company investing more into a big hollywood future that never happened

they're most likely going to be delisted from the stock exchange early next year, sad ending to the whole story

ben smith's book "traffic" is probably the best read for the full BF story (along with gawker / nick denton's story)

that being said, jonah peretti is one of the smartest creative internet people we've seen and BF doesn't get enough respect for how it treated virality like a science internally. lots of smart people, just bad business