Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
I have some news... My SaaS, Potion, has been acquired! 🎉🥳 I've been building potion.so solo for the last 2 years. Here's the story on how things went down! ...even the sale price. 🙃
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
Potion is a website builder that allows you to easily turn Notion pages into a fast, SEO optimized website. I started it because I was scratching my own itch and I loved serving the Notion community.
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
I built in public from the very beginning here on Twitter. I shared daily videos on Twitter and YouTube of the progress. https://www.youtube.com/playlist?list=PLMt9wkBcwq0gc2k63i_k28n2TNqRpwVab
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
I took 2 months to build the MVP. On day 2 of early access, I got my first customer. And within the first 3 months of launch I got my first 75 users, which all came from Twitter.
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
A couple other highlights with Potion: - ProductHunt Product of the day in May 2021 - Receiving the Product Hunt Maker Grant. - Getting growth back up to 6% MoM after 6 months of plateau in mid 2022.
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
Potion has been growing about 6% MoM for awhile now and I built it up to $6,300 MRR. But I was ready to move to a new challenge and it seemed like it might be a good time to sell Potion and harvest the value I've built.
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
I posted Potion on acquire.com. Around 25 people were interested and sent a NDA to learn more. Out of those, 6 people jumped on a call. From that, 3 people gave offers. 2 that were very serious.
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
I went back and forth between the 2 offers and really contemplating if selling was actually what I wanted to do. I had gotten Potion to a point where it only took me 2 hours a week to do customer support. Either I spend my time trying to get the biz to the next level or...
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
...sell and start something new and fresh! I've been public with Potion's numbers up to this point so I'm going to keep that going by sharing what Potion was acquired for! 🙃
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Noah Bragg 🔥 pfp
Noah Bragg 🔥
@nbragg
I ended up selling Potion for $300k! 🎉 I'm really happy with the outcome and it has been great to work with Bruno Morency who acquired Potion. He has made the transition really smooth.
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