NASπΈοΈππ
@nascrypt
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warning: long read, personal POV
i worked for years with brands, celebs, banks, investors, and foundations. i know how powerful brand marketing is in building trust and community.
and as someone whose family, friends, and daily life donβt touch crypto (despite my best effort), iβm painfully aware of how bad cryptoβs brand is.
if youβre thinking βonly XYZ is cringe,β hate to break it to you: to most people, thereβs no difference between ethereum, solana or base. to them, itβs all just crypto.
no amount of βman on the streetβ tiktoks, memecoins, or cypherpunk storytelling is going to fix that.
iβve been in crypto since 2018, and the most consistent thing iβve seen convert skeptics into believers is simple: trusted humans.
people change their minds when someone they trust shows them something they care about.
maybe iβm wrong, but i still think the best way forward is whatβs worked for every other network: good humans onboarding other good humans.
itβs slow until itβs not. 42 replies
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