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kbc
@kbc
You think we slow down before the holidays? Never! We got one more AMA for you. On Friday @0xalgedi is gonna take time out to answer your questions. And we got rewards for those who contribute questions. Oxalgedi is CMO at /murmur (check it out!): they are the lone non-tech voice in a dev world, turning code into conversation. Movie buff navigating life like an unpredictable screenplay, one plot twist at a time. - timeline checks out. Ask your question by replying to this post. Can't reply? Become a member.
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Naomi
@naomiii
What is the biggest frustration you have as a non-tech voice in crypto? As a Marketer, what's your take on the usual path Social Media seems to take (as in optimizing attention/division/whatever drives revenue), and how can decentralized social networks hope not to fall into this? Any insights into things that could help people like me stand their ground speaking up against project spending their money on dumb KOLs for the numbers game - just to compete in the attention game (as it's expected by VCs, other stakeholders).
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Al
@0xalgedi
Honestly, I don’t have to deal with that type of frustration. We don’t do much with KOLs since Murmur has no token or hype machine—it’s about building something genuinely useful with decentralized tools, not chasing attention. If anything, my biggest frustration is trying to understand the devs when they explain their work. Maybe it’s time I learn to code? part 2 coming up to answer the rest of your questions
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Al
@0xalgedi
part 2 Standing your ground starts with shifting the conversation to what marketing is really about: achieving meaningful outcomes, not just chasing vanity metrics. Vanity metrics might look good for the ego or quick wins, but they rarely serve the project’s long-term goals. The key question should always be: What do we want from marketing? Whether it’s user acquisition, community growth, or driving engagement, the focus should be on strategies that deliver sustainable value. Educating stakeholders—VCs, founders, or teams—about the difference between visibility for its own sake and impactful marketing can help steer the discussion away from wasting resources on surface-level tactics like KOLs with no genuine alignment. Hope it helps
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